Freelance Graphic Designer and Illustrator, Danny McBride
I'm a freelance graphic designer/illustrator based in Shoreham (near Brighton), Sussex. I've been designing for a range of businesses & organisations since 1997. Since then I've worked on a wide range of projects, creating designs for brand image development, mobile apps, websites & publishing. My illustration work ranges from fine art print designs, book illustration to artist impressions and architectural models for commercial and domestic property developments.
I've had the opportunity to work on some great brands & with some excellent organisations, including: Macmillan, Cambridge University Press, South Facing, Bentley Continental, The Study Group, Guild of Master Craftsman and many other UK based companies.
Art poster illustration
Number 6 in the Beautiful Shoreham series of art posters. The Church of St Mary de Haura, Shoreham by Sea has been standing for
over 900 years. The church was founded by Philip de Braose, whose father, William, had fought with William the Conqueror at the Battle of Hastings in 1066.
The church is a Grade I listed building.
Brand identity design
Brand image development for Cavallo Moda. Cavallo Moda is an Italian inspired fashion brand offering high quality hand made fashion accessories such as hand bags & silk scarves.
Art poster illustration
Number 5 in the 'Beautiful Shoreham' series of art prints. Beach Green forms part of the Shoreham Beach coastline. Shoreham is well known for the quality of its light and beautiful scenery. Inspired by the way the light was falling on the Green one autumn morning, I wanted to create a design that prompted the feelings of ‘a perfect day’.
Art poster illustration
Ludlow Castle in Shropshire stands on the border between England and Wales. This poster celebrates the beauty of it's surroundings during the autumn months.
Artist Impression of future development
Local property developer required an artist impression of their upcoming development. Used to secure sale before completion.
Fleetworx website banner
I was commissioned by Jon Harrison Design for a set of illustrations to be used on his clients website main banner. There are 9 in total. The original illustrations are in a vector format and can be used for printed marketing materials and display stands.
My client required a model of a proposed development before committing to architects plans and applications. The model needed to show the floor layout for all three floors. This was made possible by making the roof sections and individual floors removable. This working model has enabled the client to experiment with all aspects of the design stage.
Edvantage America University Prospectus
Commissioned by Dan Reeves Studio, I had to design two version of this university prospectus. One version targeted students and the other targeted corporations. Each prospectus incorporated info graphics and bold, vibrant graphics.
Character development and illustration for Jon Harrison Design. An assortment of poses were requested to be used on a wide variety of media.
SheSails brand image development
Brand image development for Antlab Ltd. Antlab's client required a fresh, clean identity that appealed to the female sailing market.
Selina Botham website design
Selina Botham is an award winning garden designer. I was commissioned to design her website and develop her brand image.
George Rutter Photography
George Rutter required a new brand image to develop his photographic and video capture business. He was looking for a clean, modern monogram that could be used and would be recognisable with and without wording.
Stuart Townend - The Paths of Grace
The design of the Stuart Townend's, 'The Paths of Grace' CD album cover and booklet was based around an illustration by Patrick Bremer. The nature of Patrick's illustration meant that cut-out elements were able to be used throughout the booklet and paper parts as decorative graphics. The Typography drew it's inspiration from the Children's annuals of the 1950's & 60's.
Number 4 in the Beautiful Shoreham Series
'Adur Ferry Bridge' is number 4 in the Beautiful Shoreham Vintage poster series. The latest poster 'Adur Ferry Bridge' presented the challenge of featuring a very modern piece of architecture in a vintage design style. This amazing view changes dramatically every time I walk over the bridge. I wanted to create an elevated scene looking west along the river capturing the new footbridge, with the mussel beds in the mid ground and a glimpse of Norfolk Bridge and the beautiful south downs in the distance. All of the Beautiful Shoreham designs are available from their website as framed or unframed prints, and postcards.
FEBA Radio Can - iPhone App
Commissioned by Brightec Ltd. This iPhone app design for FEBA Radio records or downloads audio and has the ability to make and edit radio programmes, which can then be uploaded onto relevant audio sharing sites. The design needed to be clear and non technical, intuitive and work within FEBA's brand image.
Art Deco style vintage travel posters
A series of Art Deco style vintage travel poster designs for the 'Beautiful Shoreham' postcard and poster company. Developed from sketches and completed digitally, these posters draw attention to the beauty of this south coast town and it's heritage. The posters and postcards can be purchased online www.beautifulshoreham.co.uk
KSD Support Services brochure
KSD Support Services commissioned me to develop designs for a series of brochures for their Salt Supplies and Support Services.
South Facing construction sector brochure
South Facing asked me to create marketing materials ready for their campaign, targeting the use of PV into the construction industry. Their 12pp brochure/folder included stunning aerial photography of their recent projects. The brochure/folder included pockets within the front and back cover to contain case studies and quotation documents.
Brand development for HookStop
HookStop is a new and innovative product from the REDtip stable of roofing and PV solutions. I was asked to develop a brand image that would sit well within the construction materials industry and convey a strong durable feel to the product.
UK Rock Salt logo design
Logo design for UK Rock Salt, a company that sells one product - pure white rock salt which is used for keeping surfaces free of frost, ice and snow. A new company that offers a premium product in the market at a low price in medium/large quantities.
Brand Image design for South Facing
South Facing PV installers asked me to develop a new brand image for their well established company.
Enacta Growth Brand Image Development
Enacta Growth work with companies who have new and innovative business ideas, helping them to take their product to market, develop financial resources and recognise the value of their intellectual property. Enacta commissioned McBride Design to develop a new brand image that is currently being worked out across electronic and printed media.
REDtip Brochure, Technical Manuals, Website and Exhibition Panels
Brochures, technical manuals, website and exhibition stands were all key components of the REDtip product launch. We were commended by our client for producing high quality design work in a lightening fast time.
"The last few weeks have been fast and furious – we have attempted something that would normally take six months or so to complete and we have done so in close to 6 weeks.
The quality of the finished product is fantastic and definitely sets the brand up with the right visual image and is certainly a cut above the rest.
When David Jackson of STF saw it for the first time he said it looked like “an Audi brochure” – I’d take that as a compliment.
On behalf of everyone at Solar Seller I just wanted to thank you for your hard work and commitment to get the job done – even when at times it looked impossible.
We can all be proud of the finished product.
Now let’s go and sell a load of it!
Brighton Property Solutions Re-brand
I was briefed to create a new Brand Image for BPS. This included a new website and portfolio brochure.
We were really pleased that we chose to go with Danny and his team when deciding to renew our brand image. Throughout the project they were really easy to work with and the project came in under budget and was completed 4 days ahead of schedule!! We would thoroughly recommend Danny and will be using him again in the future.
A Share of the Crop
Brand image development for a Brighton based project. Connecting urban and rural communities, 'a share of the crop' buys, sells and distributes locally grown seasonal produce to urban outlets and shares it's profits with local charities.
Solarseller Brand Image
Brand image development for UK based Solar Panel specialists. Applied to stationery, website and marketing materials.
Technical Solutions AV website
Technical Solutions required a re-design of their existing website. The site has planned development for online hire and purchase facilities.
Technical Solutions Catalogue
This design brief centered on producing a 'bargain bucket' look and feel for their first promotional catalogue/mailer. The design style and layout also needed to accommodate the future development of a Summer and Autumn catalogue.
Brand image design
UK's premier hover craft travel company based in Southampton. The brand image design is being developed with our strategic partners, Fruitmedia. The image is currently being developed across craft, clothing, stationery and promotional video.
Upalevel is a multi-skilled consultancy business committed to improving standards in all aspects of businesses and organisations. Project included logo design and application to print and electronic media.
The Coasting Together User Group is one of several charities that we are able to support with complimentary design time and creative services.
From 2002 McBride Design were responsible for the design and production of this monthly magazine. In 2009 the design & production moved to their in-house studio.
Product pre-production visuals can be created from a wide variety of original source material. Creating stunning product shots for use in sales and marketing literature.
Puncheur, Cycling Sportive
PUNCHEUR is about not hanging around hoping something will happen.
PUNCHEUR is about getting out of your comfort zones.
PUNCHEUR is about having a real go in the toughest sport in the world.
Logo and image design for Puncheur
Wizcomm exist to help organisations improve productivity and performance.
They work to specific objectives with clear outcomes contributing to client business goals. We created Wizcomm's brand image and applied it to their website, stationery and teaching material.
Marine Gardens - visualisation from plans
My client supplied drawings of the proposed re-development. From these created a realistic image of the finished development. The image was used within a sales brochure to sell parts of the property from plan.
C3 is an event production company based on the south coast of England. They provide a range of services from full event production to equipment hire and sales. This project included their logo development and application to vehicles, stationery and website.
Albion Street - Visualisation from existing images
The Albion Street re-development required taking original images and working up finished proposals. No architectural plans were available at the time. All the information on how the building should look was communicated in a verbal brief.
TSL Lighting and Design
TSL is the premier stage lighting company in the South East of England. McBride Graphic Design created their logo and brand image. This has been applied to vehicles, stationery, interior design elements, flight case labeling and clothing.
McBride Design were commissioned to create the initial first issue styling for Uncorked Magazine.